RECAP: "Product and User Experience, how to make a cure and not a vitamin" webinar

TL;DR

• Friction is a signal. The best startups solve painful, expensive, recurring problems—not abstract inefficiencies.

• Great UX isn’t optional. It’s a wedge into broken legacy workflows.

• AI isn’t the product. It’s the enabler. The product is the outcome.

• Speed wins. Build fast, validate faster. Iterate like your life depends on it.

• Equity is your product. Sell it to people who make your company more valuable.

If you’re building in this space—AI-enabled tools solving real business pain—we want to hear from you. Find me on Twitter, or hit reply to this post.

Let’s go build more cures.

— Martin Tobias
Managing Partner, Incisive Ventures