Agent or SaaS? Wrong Question
How to build software in an AI era
ReadPre-seed venture · Seattle
Incisive Ventures is a pre-seed fund in Seattle backing technology companies that reduce friction at scale — led by a founder who has invested in 350+ startups, including over a dozen unicorns.
The thesis
The most transformative companies remove friction at scale. Amazon made shopping frictionless. Uber did it for transportation. We look for the next one.
A disciplined screening process built over decades of investing helps us find outlier founders and companies before the crowd does.
A network built across 60+ angel investments and four unicorns that secured $2.5B+ in follow-on financing — working for every founder we back.
Have questions?
Talk to Martin Tobias's AI — trained on everything he's written and said. Get a candid take on your pitch, your business plan, or whatever's on your mind.
Writing
How to build software in an AI era
ReadThis is my new podcast, The First Bet. What I'm going to be exploring with my guests is how you get conviction to make a decision to deploy capital or commit a significant amount of resources when the
ReadMay you live in interesting times. That old line was meant as a curse — the wish that you'd live through chaos instead of calm. Welcome to software in 2026.
Read(And How to Profit Before the Buffet Closes)
ReadI'm a solo GP at Incisive, writing $250k-$500k checks Pre-Seed to support B2B founders. After 20 years of investing and over 300 investments, it is more clear than ever that pre-seed investing isn't a
ReadEvery founder I’ve ever backed has faced it — though few could name it.
ReadWe're often the first institutional check. Tell us what you're building.